Small Business

Small Business

A new Facebook tool called the Roost Local Scorecard allows small businesses (SMBs) and independent contractors to track their impact on the local level. Small business owners could now measure how well they’re doing with their target market, and at the same time strategize on strengthening their business and relationship with their clients.

The tool is developed by Roost, a social media company that aims to help small businesses to maximize their online presence, and to cultivate a better bond with customers. Facebook and Twitter, the two leading social networks today, are the primary focus of the company, though it intends to expand to other social networks as well.

Understanding the Local Scorecard Tool
To best understand this revolutionary tool, here’s a breakdown of how the scorecard works:
• The Scorecard is generated in mere seconds, giving SMBs an index score between 1 and 100;
• The index score measures SMB performance among local clientele;
• The score is based on location, size and population;
• The score determines improvements in SMB performance over time; and
• The Scorecard suggests actions that could improve the marketing efforts of SMBs in social networks, with the target markets highly prioritized. (more…)