Business and Economic Consultant
Posts tagged marketing
How to Make Your Advertising Work
09 months ago
by admin
in Advertising
Which type of advertising should you use for your business?
Many business owners will tell me, “Advertising doesn’t work!”
I hear this frustration a lot from clients and prospects. So why is it that the majority of advertising doesn’t work?
There are two types of advertising
Type 1: Is image advertising
Type 2: Is direct response advertising
What is the difference? (more…)
Why Should A Business Use Facebook?
09 months ago
Why would I want to use Facebook? That’s a question I have been asked many times by business clients when I bring up the subject of using social media for business purposes.
The main reason for the skepticism is that they think that Facebook is really only for scatty teenage girls who are talking about their latest boyfriend or the latest celebrity gossip or something equally as insignificant..
Of course, what businesses fail to realize is that the same scatty girl also talks about businesses, such as the latest dress she has bought, or the fact that she had a good time at a certain restaurant last night, and therein lies the opportunity for an extension to a local business’ marketing strategy. (more…)