Business and Economic Consultant
Networking
Networking Via Social Media
07 months ago
by admin
in Networking
Networking
As a savvy networker, it is important to create and develop a workable follow up process. Follow up is a key ingredient to establishing healthy and profitable relationships. It is also an indicator of your professionalism and credibility. Following up can also brand an individual and project a positive and recognizable image.
One of the ways to grow an impressive network and build quality relationships is to use social media. It should not be the only avenue of networking. Social media can be an extension of your networking efforts. Various social media outlets can provide good, useful information about your business or social counterparts. This type of information can be extremely helpful in requesting introductions, asking for referrals and identifying common interests. The goal is to continue building relations, merging networks and growing substantial business. (more…)
The Six Things You Need to Know For Marketing To Women
07 months ago
Marketing to Women
Today’s women have emerged as the primary consumers in the U.S. today, making over 85 percent of all consumer purchase decisions, and controlling nearly $7 trillion in consumer and business spending. Yet many marketers continue to recognize this group as a niche market, rather than who they really are: the primary drivers and influencers of most purchase decisions.
The following tips are designed to help marketers and brands build lasting relationships with these key consumers:
1. Don’t engage in one-way dialogue. Many brand campaigns aimed at engaging women fail because they’re delivering one-way messages by talking “at” women, instead of “with” women. Marketers who successfully engage women will do so because they provide information that is both useful and interesting, and that provides the ability for women to engage not only with the brand, but also with each other.
2. Remember that pink is not a marketing strategy. Today’s women are not looking for a watered-down version of a male offering that has been feminized with clicked colors. Instead, they’re looking for solid information, ease of use, stellar customer service, and brands that are looking to build real relationships with them based on their interests, personal identities and problems that they need to solve.
Instead of relying on outdated assumptions and stereotypes, marketers must do the hard work to be relevant to women consumers – taking the time to learn what motivates them to order to present their brands in a meaningful way. A woman’s b.s. meter is always on – she knows when she’s being addressed in an authentic way…and when she’s not. (more…)
The New Way of Managing Corporate Reputation
09 months ago
With an emerging breed of consumers demanding dialogue from businesses and insisting on greater organizational transparency and accountability, image and reputation management for organizations has become harder than ever. It is like having millions of eyes watching over your business and a thousand mouths asserting involvement in the communication process. The challenge now is how organizations establish and sustain a positive and strong brand and corporate reputation in the Internet Age.
Five Meta-Trends in Managing Reputation Online
John Bell, managing director of 360o Digital Influence of Ogilvy Public Relations Worldwide, talks about five meta-trends that affect how corporations manage reputation in the presence of the social media and brand communities. (more…)
Business Networking As An Art
09 months ago
Business Networking
With the help of the Internet, networking is easier than ever. People can contact you by email, phone, or even in person. This is great, but establishing the connection is the first step, and it usually requires an in-person meeting. Crossed arms, monosyllabic answers, and fear itself can make you unapproachable. As a networker, being approachable is important. Little things like smiling when talking or finding a common interest can put a potential client at ease.
Most networkers underestimate the importance of creating a bond with the client. The point of networking is to create a strong relationship so that they will come back to you for answers and possibly give a referral. Ignoring their needs is the worst thing you can do. A bad networker will waltz up to a client and try to sell something to them as quickly as possible. This is horrible edict. If you are asked how you are doing or how work has been, answer; it will let them know you want to work with them. Small talk is very important so do not try to get out of it as quickly as possible (more…)
Being Confident At Networking Events
010 months ago
If the idea of business networking sounds about as pleasant to you as doing your taxes, you are not alone. Many of us dread the act of networking because it simply goes against our instincts. We are raised to think that we should not talk to strangers, and as we grow older, we come to expect a proper introduction by a third party when we meet someone for the first time. Business networking takes away this safety net; you must introduce yourself to strangers yourself, and do so with confidence. Confidence: this is truly key. Here are six tips on how to exude confidence while you are networking at business events. (more…)