Business and Economic Consultant
Branding
Billboard Effect In Basic Branding
08 months ago
H&M BIllboard
Whether on your daily commute, in a taxi headed to the airport, or on a summer road trip, you’ve seen plenty of billboard advertisements. You may be thinking of your favorites right now. Yet, even if you are on that leisurely road trip, how long do you have to view those billboards while traveling by? Seconds? A fraction of a second? Less? If you are a commuter, you may have already learned how to tune them out as you whiz by at seventy miles per hour. How likely are you to read several lines of content in order to get the message the billboard is attempting to send you? Not likely at all. Putting aside the obvious danger, we lead busy lives. We are inundated with information daily. Why would any of us sacrifice our tight schedule and precious mental focus to take in just one more uninvited marketing message?
Now isn’t the message the whole point? Of course! Why else would a company spend $5,000 to $300,000 on a billboard than to send a clear message to you, their market. They are expecting a good return on that investment. If you don’t get the message they are trying to send to you, they have not succeeded. Worse, they may have lost the opportunity of your business.
Now, how does that apply to you? If you are researching how best to brand your start-up or, perhaps, update your existing brand, you must grasp the importance of capturing the attention of your market and engage them in the fraction of a second it would take to drive by a billboard at seventy miles per hour. If your brand fails to do that, you may lose the opportunity of your market’s business. What a loss that would be! Like the wordy billboard you ignored this morning on your commute, an unclear and/or unattractive brand can easily get passed by. (more…)
Black and White Logos in Entertainment
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black and white mtv logo
It is interesting to note that in the field where logo designs have more freedom in form and color, black and white logo designs are making their mark in the entertainment and media industry. Why is this so? The answer to this will be closely seen in the overall effectiveness of the design and on whatever technique their respective designers did to these popular names.
Let us study why these logos are effective, eye-pleasing and on the whole, brilliantly executed. There is a certain appeal in black and white logos and there is definitely a logic behind that appeal.
Black and white logos are easily recognized.
Entertainment logos that uses only black and white stands out from the rest of the logos and the colors that they have. The absence of extra colors do not confuse and divert attention, therefore it maximizes instant readability and recognition to the viewer. (more…)
Benefits of a Virtual Business Card
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Virtual Business Card
Business cards are not dead, they simply reincarnated into a new form-the virtual card. The changes are merely physical. Instead of a paper card, people are now exchanged digitized cards. Nonetheless, the purpose and functions remain the same. As with traditional cards, people use virtual business cards to share business information and network with people.
Traditional cards are in print form, and the paper that bears your company information comes in wallet size. One hands out the cards in person, such as during a party. However, times have changed. More and more companies are bringing their businesses online. Along with these are the changes ways people reach out to customers or potential business associates. To network with people, business professionals are embracing online business profiles such as LinkedIn as well as social sites like Facebook. Use of smartphones and other portable wireless electronic devices has become widespread. All of these have ushered in a new era for the business card. (more…)
Creating a Perfect Business Card
0Take a while to think about what your business card says about you. After yourself, this will be the first impression of your company to many people you meet. If it’s badly produced and amateurish then people will assume the same about your business, but it’s easy to make your business card work better for you.
Here are The Design Mechanics top 10 tips for creating the perfect business card:
1. Say what you do!
Let’s start with the obvious. So many business cards simply don’t state what a company does. If you have a non-descriptive company name such as “A & J Associates” then make sure your company card actually tells people what you do. (more…)
Location Is Everything Whether You Go Online or Offline
08 months ago
The Internet has changed the face of business in many ways. You are no longer restricted to selling products only to those who walk through your front door. If you have a strong online presence, you can market your goods and services all over the world. In that scenario, it almost seems that location no longer matters in the same way that it used to. While it’s true that marketing has changed in some ways, location remains important, even if your sole presence is online.
Just as it’s still important to have a good physical location if you have a bricks and mortar business, your online location also matters. Setting up a retail business involves buying real estate and evaluating the kind of traffic you can hope to attract there. Setting up an online business means you don’t have to pay as much attention to real estate, but you do need to make sure that the traffic on the Internet is made aware of your presence. There are several ways to do this. (more…)